Design for Emotion: Can UK secondary school students be taught how to evoke an emotional response through product design?
Item
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Title
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Design for Emotion: Can UK secondary school students be taught how to evoke an emotional response through product design?
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Description
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This paper investigates whether secondary school students can be taught to design products which evoke a particular emotion in the user. A discussion on emotion is presented. Six emotions are identified for use in the study. To the authors’ knowledge the concept of designing for emotion has not been researched or taught in the UK outside of higher education. Therefore, this study is the first to investigate designing for emotion within a secondary school environment and whilst the scale of this study is small, it provides some valuable insights for wider investigation. Eight male students aged 13-14 participated in the study. Pre and post questionnaires were completed and in addition, one semi-structured interview was conducted to enable both quantitative and qualitative data to be gathered. The findings are positive and suggest that designing for emotion increases student's ability to be creative and improves their consideration of the user. Evidence of their detailed design thinking and consideration of product features are presented. Prior personal experience of the emotions are reported, as are the session activities, as a source of student inspiration, with important findings favouring the use of mood boards. Limitations of the study are considered together with recommendations for further research.
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Creator
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Halliwell, A.J.T.
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Morrison-Helme, M.
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Date
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2022-11-14T14:46:38Z
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2022-11-14T14:46:38Z
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2022-11-30
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Type
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Article
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Format
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application/pdf
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Identifier
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https://www.repository.cam.ac.uk/handle/1810/343146
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10.17863/CAM.90558
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Language
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eng